On 14th February 2023, MET Institute of Mass Media welcomed Mr. Sanjay Shetty, Founder and Director, Opticus INC. to conduct a Workshop on AD Film Making. With over two decades of experience in AD Film Direction Mr. Shetty’s work has won awards such as Promax-Asia Advertising Awards & Goa Abbey Awards. His Marathi Feature film ‘Uttarayan’ won the National Film Award in the year 2005.

During the workshop, Mr. Shetty touched upon crucial aspects of AD Films such as Concept Ideation, Characters, Shooting Budget and Shoot Locations that go behind creating an Ad. The budding media professionals got a chance to have an insightful Q&A session on Mr. Shetty’s professional work.