PGP MCMM – Advertising & PR (AI-Integrated)

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Mass Communication and Media Management is a rewarding career and students irrespective of any background can carve out a very successful career. MET Institute of Mass Media, one of the best Media and Mass Communication Institute in India, offers Masters level Post Graduation Course that is designed to sharpen students skills in the areas of Advertising and Public Relations.

The curriculum is crafted, blending theoretical foundations with a practical approach. It champions a transmedial storytelling approach, ensuring that advertisements resonate seamlessly across Print and Digital Advertising, Radio, Films, Television, Events, PR, Talent Management. Tailored for graduates from any discipline, this PG program in Advertising & PR, will equip the learners with functional synergies and industry-specific knowledge essential for thriving in the fast-paced landscape.

The successful completion of this programme would open up career opportunities in leading advertising and PR agencies or even client side with good placement opportunities. The programme allows students to learn the cutting edge syllabus that is designed to industry standard. The experts from the media world have been roped in to deliver the using research- proven pedagogy in state of the art campus, equipped with advanced media set up.

Through robust placement programme students are placed in the mediaverse with companies such as Ogilvy, Dentsu Aegis Network, Madison World, Times of India etc. This is why MET Alumni are known to contribute significantly in the media industry and are holding key positions in prestigious agencies as well as in corporate houses.

Elevate your skills and gain a competitive edge with MET’s comprehensive and industry-aligned program PGP MCMM in Advertising & PR, that would surely propel you towards success in this dynamic field.

Programme Overview

PGP in Mass Communication and Media Management (PGP MCMM) with specialisation in Advertising & PR is a professional-level media training programme, including 3 semesters and Internship for immersive practical industry training, conducted over a period of 18 months.

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Program Highlights

  • Business & Function driven pedagogy
  • Media Convergence Approach
  • Lectures, Classroom Discussions & Role Plays
  • Live Projects & Portfolios
  • 360 Degree Campaigns and Television Commercials
  • Industry Interactions
  • Functional Visits, Assignments, Case Studies,
  • Presentations & Evaluations

An insightful induction programme is held prior to the course commencement.
Semester 1:
It gives a foundation of mass media as a business. This certificate is based on the convergence approach and therefore relevant across the streams. Students are introduced to the media business, basics in production, writing skills, and concepts of all forms of media.
Semester 2:
This specialization module allows the students to gain a concrete perspective of the functional aspects and understand the business cycles of the advertising & PR profession. It is aimed at creating resourcefulness, enhancing networking skills and encourages teamwork.
Evaluated Summer Internship Program (SIP):
The Module - 1 concludes with students taking up a two to three month internship where they are able to understand the uncertainties and business pressure and learn the actual tricks of the trade while implementing their classroom learnings to real-life situations.
Semester 3:
This module is targeted towards bringing the students at par with standards set in the industry. The extensive focus is on implementation based learning. The students create advertisements in all media formats, learning trans medial communication, create their own portfolios.
Career Services:
On successful completion of Academics and Evaluated Summer Internship Program (SIP), the Placement Cell assists students getting access to the best of career opportunities.

PGP in Mass Communication and Media Management - Advertising & PR
Semester 1
  • Communication Skills and Business Etiquettes
  • Contemporary Marketing Management and Integrated Marketing Communication Foundations
  • Emerging Technologies in Media Business
  • Principles of Media Business Management
  • Media Culture & Society
  • Consumer Behaviour
  • Media and Marketing Research
  • Event Management
  • Photography
  • Media Laws and Ethics
Semester 2
Core Subjects
  • Brand Management
  • Strategic Thinking
  • Media Planning and Buying
  • Cinematography and Video production
  • Content Editing - (Video, Audio and Images)
  • Foundations of AI
Specialisation Subjects
  • Advertising Management
  • Public Relations Management
  • Copywriting and Ad campaign management
  • Creative Visualisation
Semester 3
Core Subjects
  • Corporate Communication
  • Immersive Media & AI (AR, VR, XR)
  • AI in Automated Media content
  • Online Reputation Management
  • Media Entrepreneurship
Specialisation Subjects
  • Rural Advertising and Communication
  • Client Servicing and Account Planning
  • Crisis Management in Advertising & PR
  • Advertising Efficacy

Steps to Complete Your Online Application for PGP MCMM at MET
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1. Visit the Website

  • Go to www.met.edu and select the desired program.
  • Click the ‘Apply’ button.
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2. Register Yourself

  • Enter your Full Name and Mobile Number, then click Send OTP.
  • Verify the OTP received on your registered mobile number.
  • Provide your Email ID, select Program, State, City, and enter the captcha.
  • Click Register Now to proceed.
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3. Access the Application Form

  • You will receive login details on your registered email and mobile number.
  • You will be redirected to the MET Form Page.
  • Click Go to Step 1 to start building your application.
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4. Step-by-Step Form Completion

  • Step 1: Enter personal details such as Nationality, Gender, and Date of Birth (DOB).
  • Step 2: Pay a non-refundable application fee of ₹1,200 using Credit Card, Debit Card, Net Banking, or UPI.
  • Step 3: Fill guardian and address details.
  • Step 4: Provide academic qualification details and upload scanned copies of relevant documents, photo & signature.
  • Step 5: Add work experience, if applicable.
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5. Review and Submit

  • Ensure all details are accurate before final submission.
  • Your data can be saved and edited during the process.
  • Review all details thoroughly before clicking Submit.
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6. Post-Submission Process

  • After successfully submitting your application, you will receive details about your Group Discussion (GD) / Personal Interview (PI) via Email/SMS/WhatsApp.

Click here to download MET Online Registration Process.

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Selection Procedure

Since there are only limited seats available, it is imperative that candidates undergo a rigorous selection procedure, which is designed to test not only their academic qualities, but more essentially their aptitude for the creative and constantly changing aspects of mass communication and media industry.

The candidate will be tested on his/her ability to handle uncertainty and the pressures of demanding deadlines and clients, and ability to demonstrate pro-activeness, initiative and creativity in finding solutions.

The entrance procedure will encompass the following:

  1. Creativity CET
  2. Personal Interview

The management reserves the right to fix the minimum qualifying marks for each of these components/sub components and or change the components/sub components and their weightages.

Eligibility

Graduate in any discipline from a recognized university with a minimum of 50% at graduation need apply. Those who are appearing for their final examination in the current year may also apply. However the student must produce the documental evidence of having cleared graduation on or before the program, commencement, failing which their admission will be for liable for cancellation and fees will not be refunded.

Fee Structure

  • PGP Mass Communication & Media Management (PGP MCMM) - Advertising & PR/ Entertainment/ Digital Marketing/ Journalism/ NextGen Media & AI: Rs. 4,50,000 (Including GST)
  • Convocation Charges: Rs. 1500 (cash)
  • Admission Application Fee: Rs. 1,200
    (The above fees are inclusive of GST as applicable)
  • Refundable Security Deposit: Rs. 10,000

Payment Terms

  • The Fee payment for all academic programs is a one time full payment as per date specified by the Institute.
  • The Security Deposit needs to be paid at the time of admission along with the fee payment through a separate DD/PO and the Convocation charges in cash
  • Payments are to be made by the mode of DD/PO in favour of 'MET Institute of Mass Media', payable at Mumbai.
  • Students are required to complete the fee payments as per schedule prescribed by the institute.

Note

  • Fees are non-refundable.
  • Downgrades will not be entertained.
  • For all academic programs, students are required to maintain all documents related to the Institute and their admission.
  • During the clearance process after program completion, it is mandatory for the students to produce the receipt of the refundable security deposit received at the time of payment for the re-imbursement of the same.

Loan Facility

MET has worked out special educational loan schemes for qualifying candidates along with leading banks. Details are available at the Institute.

Freeship Programme

The Freeship program funds the education of two academically qualified but financially challenged students. An impartial committee has been set up for this purpose. Students applying for the said opportunity will need to submit proof for the academic scores/family income. Though MET has a provision of one student per program, in case of more than one deserving candidates the grant is equally divided.

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MET Institute of Mass Media

Address: Bhujbal Knowledge City, Reclamation, Bandra West, Mumbai, Maharashtra 400050

Phone No. Direct line: +91 7208006691 / +91 8655820696

Email Address: Email: corporaterealtions@met.edu

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