PGP MCMM – Entertainment & Events (AI-Integrated)

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Mass Communication and Media Management is a rewarding career and students irrespective of any background can carve out a very successful career. MET Institute of Mass Media being one of the best Media and Mass Communication Institutes in India, offers Masters level Post Graduation Programme that is designed to sharpen students skills in the areas of Entertainment.

The Entertainment industry, with its insatiable demand for fresh ideas, requires individuals to be well-organised and equipped to meet expectations. Hence the curriculum is crafted, blending theoretical foundations with a practical approach. Tailored for PG students in Entertainment, it equips them with functional synergies and industry-specific knowledge essential for thriving in the fast-paced landscape.

The successful completion of this programme would open up career opportunities in leading media agencies or even client side with good placement opportunities. The programme allows students to learn the cutting edge syllabus that is designed to industry standard and experts from the media world have been roped in to deliver the same in state of the art campus with equipped media set up.

MET Alumni contribute significantly to the media industry, holding key positions in prestigious organisations. Through robust placement programme students are placed in the mediaverse with companies such as ZeeTV, Dharma Productions, Star TV, Viacom18 etc.

The cornerstone of course structure lies in making students immediately productive in a practical sense. In a sector where success and failure stakes are high, our program ensures that graduates are not just well-equipped with technical skills but also possess the strategic acumen to thrive in the ever-evolving Entertainment industry. Join us and be at the forefront of this exciting and dynamic field.

Programme Overview

PGP in Mass Communication and Media Management (PGP MCMM) is a professional- level media training programme, including 3 semesters and Internship for immersive practical industry training, conducted over a period of 18 months.

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Highlights of the two-year full-time flagship PGP EMBA program :

  • Curriculum for the new world
  • Beyond regular MBA syllabus for dynamic business environment
  • Hands-on and Application Orientation
  • Entrepreneurial aspirations and preparedness
  • Placement assistance and training

An insightful induction programme is held prior to the course commencement.
Semester 1
It gives a foundation of mass media as a business. This semester is based on the convergence approach and therefore relevant across the streams.
Semester 2
This specialization module allows the students to gain a concrete perspective of the functional aspects of their chosen vertical and understand the business cycles of the media’s used to run the domain well. It is aimed at creating resourcefulness, enhancing networking skills and encouraging teamwork. This diploma helps media students transcend from theoretical thinking to a practical, industry-oriented approach towards the entertainment industry.
Evaluated Summer Internship Program (SIP)
The Module - 1 concludes with students taking up a two to three month internship where they are able to understand uncertainties and business pressure, learn the actual tricks of the trade, and implement their classroom learnings in real situations.
Semester 3
This module is targeted towards bringing the students at par with standards set in the industry. The extensive focus is on implementation-based learning. The students produce long and short format audio-visual content and plan marketing and distribution strategies for the created content.
Career Services
On successful completion of Academics and the Evaluated Summer Internship Program (SIP), the Placement Cell assists students in getting access to the best career opportunities.

PGP in Mass Communication and Media Management - Entertainment
Semester 1
  • Communication Skills and Business Etiquettes
  • Contemporary Marketing Management and Integrated Marketing Communication Foundations
  • Emerging Technologies in Media Business
  • Principles of Media Business Management
  • Media Culture & Society
  • Consumer Behaviour
  • Media and Marketing Research
  • Event Management
  • Photography
  • Media Laws and Ethics
Semester 2
Core Subjects
  • Brand Management
  • Strategic Thinking
  • Media Planning and Buying
  • Cinematography and Video production
  • Content Editing - (Video, Audio and Images)
  • Foundations of AI
Specialisation Subjects
  • Celebrity and Talent Management
  • Radio Programming and Production
  • Film Production and Budgeting
  • Screen Play and Dialogue Writing
Semester 3
Core Subjects
  • Corporate Communication
  • Immersive Media & AI (AR, VR, XR)
  • AI in Automated Media content
  • Online Reputation Management
  • Media Entrepreneurship
Specialisation Subjects
  • Film and Documentary Making
  • Art Direction & Production Design
  • Film Marketing and Distribution Management
  • Animation and Visual Effects

Steps to Complete Your Online Application for PGP MCMM at MET
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1. Visit the Website

  • Go to www.met.edu and select the desired program.
  • Click the ‘Apply’ button.
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2. Register Yourself

  • Enter your Full Name and Mobile Number, then click Send OTP.
  • Verify the OTP received on your registered mobile number.
  • Provide your Email ID, select Program, State, City, and enter the captcha.
  • Click Register Now to proceed.
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3. Access the Application Form

  • You will receive login details on your registered email and mobile number.
  • You will be redirected to the MET Form Page.
  • Click Go to Step 1 to start building your application.
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4. Step-by-Step Form Completion

  • Step 1: Enter personal details such as Nationality, Gender, and Date of Birth (DOB).
  • Step 2: Pay a non-refundable application fee of ₹1,200 using Credit Card, Debit Card, Net Banking, or UPI.
  • Step 3: Fill guardian and address details.
  • Step 4: Provide academic qualification details and upload scanned copies of relevant documents, photo & signature.
  • Step 5: Add work experience, if applicable.
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5. Review and Submit

  • Ensure all details are accurate before final submission.
  • Your data can be saved and edited during the process.
  • Review all details thoroughly before clicking Submit.
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6. Post-Submission Process

  • After successfully submitting your application, you will receive details about your Group Discussion (GD) / Personal Interview (PI) via Email/SMS/WhatsApp.

Click here to download MET Online Registration Process.

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Selection Procedure

Since there are only limited seats available, it is imperative that candidates undergo a rigorous selection procedure, which is designed to test not only their academic qualities, but more essentially their aptitude for the creative and constantly changing aspects of mass communication and media industry.

The candidate will be tested on his/her ability to handle uncertainty and the pressures of demanding deadlines and clients, and ability to demonstrate pro-activeness, initiative and creativity in finding solutions.

The entrance procedure will encompass the following:

  1. Creativity CET
  2. Personal Interview

The management reserves the right to fix the minimum qualifying marks for each of these components/sub components and or change the components/sub components and their weightages.

Eligibility

Graduate in any discipline from a recognized university with a minimum of 50% at graduation need apply. Those who are appearing for their final examination in the current year may also apply. However the student must produce the documental evidence of having cleared graduation on or before the program, commencement, failing which their admission will be for liable for cancellation and fees will not be refunded.

Fee Structure

  • PGP Mass Communication & Media Management (PGP MCMM) - Advertising & PR/ Entertainment/ Digital Marketing/ Journalism/ NextGen Media & AI: Rs. 4,50,000 (Including GST)
  • Convocation Charges: Rs. 1500 (cash)
  • Admission Application Fee: Rs. 1,200
    (The above fees are inclusive of GST as applicable)
  • Refundable Security Deposit: Rs. 10,000

Payment Terms

  • The Fee payment for all academic programs is a one time full payment as per date specified by the Institute.
  • The Security Deposit needs to be paid at the time of admission along with the fee payment through a separate DD/PO and the Convocation charges in cash
  • Payments are to be made by the mode of DD/PO in favour of 'MET Institute of Mass Media', payable at Mumbai.
  • Students are required to complete the fee payments as per schedule prescribed by the institute.

Note

  • Fees are non-refundable.
  • Downgrades will not be entertained.
  • For all academic programs, students are required to maintain all documents related to the Institute and their admission.
  • During the clearance process after program completion, it is mandatory for the students to produce the receipt of the refundable security deposit received at the time of payment for the re-imbursement of the same.

Loan Facility

MET has worked out special educational loan schemes for qualifying candidates along with leading banks. Details are available at the Institute.

Freeship Programme

The Freeship program funds the education of two academically qualified but financially challenged students. An impartial committee has been set up for this purpose. Students applying for the said opportunity will need to submit proof for the academic scores/family income. Though MET has a provision of one student per program, in case of more than one deserving candidates the grant is equally divided.

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MET Institute of Mass Media

Address: Bhujbal Knowledge City, Reclamation, Bandra West, Mumbai, Maharashtra 400050

Phone No. Direct line: +91 7208006691 / +91 8655820696

Email Address: Email: corporaterealtions@met.edu

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