MET Institute of Mass Media hosted an engaging and insightful Digital Marketing Workshop, bringing together a vibrant mix of working professionals, aspiring media students, and digital marketing enthusiasts on 14th June 2025. The session was expertly led by Mr. Pravin Thakur, a seasoned digital marketing veteran and visiting faculty at MET IMM, who delivered immense value through his industry-rich insights.

From decoding how digital marketing truly works to uncovering the latest trends, strategies, and the pivotal role of analytics, the workshop offered a deep dive into the ever-evolving digital landscape. Mr. Thakur also illuminated how AI is reshaping marketing and why digital is no longer just a channel but a core business medium. The interactive discussions and real-world case examples made it an inspiring learning experience for all attendees.