PGP in Mass Communication & Media Management (PGP MCMM) - NextGen Media & AI

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Mass Communication and Media Management is evolving faster than ever, and the future belongs to professionals who can blend creativity with cutting-edge technology. MET Institute of Mass Media, one of India’s leading media and communication institutes, now offers a groundbreaking Master's level Post Graduation programme with a specialisation in NextGen Media & AI, designed to prepare students for the AI-powered media landscape.

The curriculum is a fusion of strong theoretical foundations and intensive practical learning, equipping students with skills in Generative AI, Data Analytics & Visualisation, Computational Creativity, Immersive Media (AR, VR, XR), and Human-Centred AI Design. From creating AI-assisted content to analysing audience behaviour and designing personalised media experiences, learners will gain a 360° understanding of how artificial intelligence is transforming the media business.

This specialisation is open to graduates from any discipline who aspire to be at the forefront of media innovation. Delivered by industry experts and powered by state-of-the-art media labs, the course ensures students learn using the latest tools, technologies, and ethical frameworks. The hands-on approach includes live projects, AI-driven media production, and a summer internship with organisations integrating advanced media technologies.

Graduates can look forward to careers in emerging roles such as AI Content Strategist, Data Journalist, Immersive Media Producer, Personalisation Architect, and other high-demand positions in media-tech companies, creative agencies, newsrooms, and production houses.

Elevate your career and future-proof your skills with MET’s comprehensive, industry-aligned PGP MCMM in NextGen Media & AI, your gateway to thriving in the next era of media.

Programme Overview

PGP in Mass Communication and Media Management (PGP MCMM) with specialisation in NextGen Media & AI is a professional-level media and technology training programme, comprising 3 semesters and an industry internship for immersive, hands-on experience. Conducted over 18 months, this programme is designed to equip students with future-ready skills at the intersection of creativity and artificial intelligence.

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Highlights of the two-year full-time flagship PGP EMBA program :

  • Modern Interactive learning environment
  • Media Convergence Approach
  • Lectures, Classroom Discussions & Role Plays
  • Live Projects & Portfolios
  • 360 Degree Campaigns
  • Industry Interactions
  • Functional Visits, Assignments, Case Studies, Presentations & Evaluations

An insightful induction programme is held prior to the course commencement.
Semester 1
It builds a strong foundation in mass media as a business while introducing students to the fundamentals of AI and its applications in media. This certificate follows a convergence approach, ensuring relevance across all media streams. Students gain core knowledge in media business management, media culture, consumer behaviour, marketing communication, and research, alongside hands-on exposure to photography, event management, and basic production skills, setting the stage for advanced AI-driven media learning in later semesters.
Semester 2
This specialisation module enables students to develop a concrete understanding of how artificial intelligence is transforming the functional aspects of the media industry. It focuses on applying AI tools for content creation, data analytics, audience personalisation, and immersive media experiences. The programme encourages innovation, problem-solving, and adaptability, while fostering collaborative skills essential for thriving in AI-driven media environments.
Evaluated Summer Internship Program (SIP)
The Module concludes with students undertaking a two- to three-month internship, where they can understand the uncertainties and business pressures, and learn the actual tricks of the trade by applying their classroom learnings to real-life situations.
Semester 3
This module is designed to bring students up to industry standards in the rapidly evolving AI-powered media sector. With an extensive focus on implementation-based learning, students apply advanced AI tools to produce content across multiple formats — from immersive AR/VR experiences to AI-assisted video production and personalised media campaigns. They also work on real-world projects in audience insights, natural language processing for media, and human-centred AI design, culminating in the creation of an industry-ready portfolio that showcases their expertise at the intersection of media and technology.
Career Services
On successful completion of Academics and Evaluated Summer Internship Program (SIP), the Placement Cell assists students in getting access to the best of career opportunities.

PGP in Mass Communication and Media Management - NextGen Media & AI

  • Semester 1:

    This semester builds a strong foundation in mass media and business management while introducing emerging technologies shaping the media industry. Students learn about communication, consumer behaviour, media culture, and marketing research while gaining hands-on exposure through photography, event management, and an understanding of media laws and ethics.

    • Communication Skills and Business Etiquettes
    • Contemporary Marketing Management and Integrated Marketing Communication Foundations
    • Emerging Technologies in Media Business
    • Principles of Media Business Management
    • Media Culture & Society
    • Consumer Behaviour
    • Media and Marketing Research
    • Event Management
    • Photography
    • Media Laws and Ethics

  • Semester 2:

    This module blends traditional media management with AI-driven innovation. Students gain expertise in brand management, media planning, and production while also exploring the transformative impact of artificial intelligence in content creation, analytics, and ethics. The focus is on applying AI to enhance creativity and business strategies in media.

    Core Subjects
    • Brand Management
    • Strategic Thinking
    • Media Planning and Buying
    • Cinematography and Video Production
    • Content Editing (Video, Audio, and Images)
    • Foundations of AI
    Specialisation Subjects
    • Generative AI in Media
    • Data Analytics and Visualisation in Media
    • Computational Creativity & Generative Media
    • Ethics and Policy of AI in Media

  • Semester 3:

    The final semester focuses on advanced applications of AI in immersive and automated media. Students work with AR/VR/XR, NLP for media, and personalised audience engagement, while also developing entrepreneurial and design skills. The emphasis is on industry-ready implementation and portfolio building.

    Core Subjects
    • Corporate Communication
    • Immersive Media & AI (AR, VR, XR)
    • AI in Automated Media Content
    • Online Reputation Management
    • Media Entrepreneurship
    Specialisation Subjects
    • AI in Audio-Visual Production
    • Natural Language Processing for Media
    • Audience Insights and Personalisation
    • Human-Centred AI and Media Design (UI/UX)

Steps to Complete Your Online Application for PGP MCMM at MET
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1. Visit the Website

  • Go to www.met.edu and select the desired program.
  • Click the ‘Apply’ button.
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2. Register Yourself

  • Enter your Full Name and Mobile Number, then click Send OTP.
  • Verify the OTP received on your registered mobile number.
  • Provide your Email ID, select Program, State, City, and enter the captcha.
  • Click Register Now to proceed.
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3. Access the Application Form

  • You will receive login details on your registered email and mobile number.
  • You will be redirected to the MET Form Page.
  • Click Go to Step 1 to start building your application.
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4. Step-by-Step Form Completion

  • Step 1: Enter personal details such as Nationality, Gender, and Date of Birth (DOB).
  • Step 2: Pay a non-refundable application fee of ₹1,200 using Credit Card, Debit Card, Net Banking, or UPI.
  • Step 3: Fill guardian and address details.
  • Step 4: Provide academic qualification details and upload scanned copies of relevant documents, photo & signature.
  • Step 5: Add work experience, if applicable.
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5. Review and Submit

  • Ensure all details are accurate before final submission.
  • Your data can be saved and edited during the process.
  • Review all details thoroughly before clicking Submit.
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6. Post-Submission Process

  • After successfully submitting your application, you will receive details about your Group Discussion (GD) / Personal Interview (PI) via Email/SMS/WhatsApp.

Click here to download MET Online Registration Process.

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Selection Procedure

Since there are only limited seats available, it is imperative that candidates undergo a rigorous selection procedure, which is designed to test not only their academic qualities, but more essentially their aptitude for the creative and constantly changing aspects of mass communication and media industry.

The candidate will be tested on his/her ability to handle uncertainty and the pressures of demanding deadlines and clients, and ability to demonstrate pro-activeness, initiative and creativity in finding solutions.

The entrance procedure will encompass the following:

  1. Creativity CET
  2. Personal Interview

The management reserves the right to fix the minimum qualifying marks for each of these components/sub components and or change the components/sub components and their weightages.

Eligibility

Graduate in any discipline from a recognized university with a minimum of 50% at graduation need apply. Those who are appearing for their final examination in the current year may also apply. However the student must produce the documental evidence of having cleared graduation on or before the program, commencement, failing which their admission will be for liable for cancellation and fees will not be refunded.

Fee Structure

  • PGP Mass Communication & Media Management (PGP MCMM) - Advertising & PR/ Entertainment/ Digital Marketing/ Journalism/ NextGen Media & AI: Rs. 4,50,000 (Including GST)
  • Convocation Charges: Rs. 1500 (cash)
  • Admission Application Fee: Rs. 1,200
    (The above fees are inclusive of GST as applicable)
  • Refundable Security Deposit: Rs. 10,000

Payment Terms

  • The Fee payment for all academic programs is a one time full payment as per date specified by the Institute.
  • The Security Deposit needs to be paid at the time of admission along with the fee payment through a separate DD/PO and the Convocation charges in cash
  • Payments are to be made by the mode of DD/PO in favour of 'MET Institute of Mass Media', payable at Mumbai.
  • Students are required to complete the fee payments as per schedule prescribed by the institute.

Note

  • Fees are non-refundable.
  • Downgrades will not be entertained.
  • For all academic programs, students are required to maintain all documents related to the Institute and their admission.
  • During the clearance process after program completion, it is mandatory for the students to produce the receipt of the refundable security deposit received at the time of payment for the re-imbursement of the same.

Loan Facility

MET has worked out special educational loan schemes for qualifying candidates along with leading banks. Details are available at the Institute.

Freeship Programme

The Freeship program funds the education of two academically qualified but financially challenged students. An impartial committee has been set up for this purpose. Students applying for the said opportunity will need to submit proof for the academic scores/family income. Though MET has a provision of one student per program, in case of more than one deserving candidates the grant is equally divided.

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MET Institute of Mass Media

Address: Bhujbal Knowledge City, Reclamation, Bandra West, Mumbai, Maharashtra 400050

Phone No. Direct line: +91 7208006691 / +91 8655820696

Email Address: Email: corporaterealtions@met.edu

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