MET Institute of Mass Media organised an Interactive session with Mr. Jahid Ahmed, Sr. Vice President & Head of Digital Acquisition, Website Content & Social Media Marketing, HDFC Bank.

Mr. Ahmed discussed the decoding of digital in banking. He spoke about the crucial importance of internet penetration in India and the modes of digital banners, paid search, online video, social media and classified ads. He also shared the digital campaign process, the controlled television players and smart video choices. The session concluded with an interesting case study of HDFC Millenia Card.

An extremely informative and insightful session on the utilities of ‘Digital in the Banking Sector’