MET Institute of Mass Media invited Mr. Milind Modi, Business Director - Digital Marketing, Madison World to interact with students of ADMM.

Mr. Modi started the session with laying foundations to the digital medium including the 3 M\'s of the vertical - Male, Metro and Mobile and continued with the three V’s of the Digital domain - Video, Vernacular and Views. Case studies involving Raymonds and Fevicol were covered by him.

It was an interesting and insightful knowledge sharing session for the mass media students.