Reaching Consumers Digitally

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2018-08-23

Pranav Chandrasekhar, Head - Programmatic Advertising Sales (Americas), Thomson Reuters Consumer Media, New York guided Marketing students on the fine nuances of Digital Marketing. In the changing digital arena, the session helped these MBAs understand the strategy and methodology digital advertising uses in order to reach and influence the target audience. This session was organised by MET Institute of Management.

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