MET Institute of PGDM, under the aegis of PGDM Marketing Club in collaboration with MRSI, recently hosted an engaging session on the \'Impact of Globalization on Local Markets,\' led by Mr. Nitin Kamat, Chief Growth and Partnerships Officer at TAM Media Research.

The session delved into the evolution of television, the rise of MSMEs, and the dynamic shifts in India\'s ad spend landscape. Highlights included discussions on the benefits and challenges of globalization, case studies of regional brands like Aachi Masala and Caratlane, and insights into the changing trends in sports measurement and advertising.