Marketing Project with Hopping Tails

The second year PGDM (e-Business) students at MET specialising in Marketing successfully completed one month long live project with ‘Hopping Tails - A pet food company’ under the supervision of Dr. Suvrashis Sarkar, Associate Professor, MET Institute of PGDM.
The students made a detailed presentation consisting of Marketing Research, Competitor Mapping, Go to Market Ideas, Consumer Acceptance Research and presented the same to the company\'s management. Their diligent and sincere point of view and suggestions were not just well received but were also rewarded with cash and certificates of appreciation by the company’s MD himself.