Mr. Sandesh Akre, Assistant Professor, MET Institute of Management, recently conducted a Masterclass on “Data-Driven Marketing Analytics and Strategic Decision-Making using Python, Power BI, and R” at Allana Institute of Management, CSMT, for Marketing Management students — many of whom were introduced to coding for the first time.

To make the concept of analytics more relatable and engaging, Mr. Akre structured the session to bridge the gap between marketing intuition and data-driven decision-making. He demonstrated how marketers can use Python for data interaction and visualization, R for hypothesis testing and analysis, and Power BI for creating dashboards that support strategic insights.

What initially appeared to be a technical challenge soon evolved into an inspiring and transformative learning experience. Students developed a strong grasp of analytical fundamentals and expressed enthusiasm to continue their learning journey, even proposing the creation of collaborative platforms such as YouTube channels to further explore these concepts.