Effective Negotiation Skills

Workshop

2019-04-05

An insightful workshop on ‘Effective Negotiation Skills’ was conducted by Dr. Farida Virani on 2nd April 2019. The objective of the workshop was to equip management students with a systematic framework for understanding principled negotiations, learn how to expand the pie by creating options and value in negotiations. Key concepts such as BATNA (Best Alternative to the Negotiated Agreement), ZOPA (Zone of Potential Agreement) and Anchoring during negotiations were discussed with examples. Movie clips with analysis of the various concepts made learning fun and refreshing.

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