MET Institute of Computer Science organised an insightful session on Digital Marketing by Mr. Amey Katkar, Founder and CEO of ‘The 4P Solutions’ on 12th November 2025.

Mr. Katkar shared real-world insights on how AI is transforming B2B digital marketing from predictive analytics and automated ad targeting to personalized customer engagement. Drawing from his professional experience, he demonstrated how data-driven AI tools enhance marketing efficiency and decision-making.

The session also emphasized the challenges and evolving trends in digital marketing. Students gained practical insights into applying digital strategies effectively, with an extensive QnA towards the end.