Cavinkare Pvt. Ltd. recently conducted an engaging workshop aimed at bridging the gap between classroom learning and practical application by introducing MET students to the world of Market Research and Consumer Insights.

Through a live fragrance testing study, over 200 women students participated in evaluating fragrance samples on parameters like likability, freshness, and intensity experiencing firsthand how real-time consumer data is collected, analyzed, and translated into actionable insights.

The session combined interactive knowledge sharing on research fundamentals with live data interpretation, helping students understand how consumer insights drive decisions in brand positioning, product development, and marketing strategy. The workshop provided valuable exposure to the end-to-end research process, building a stronger understanding of consumer behavior within the FMCG and personal care space.