In addition to enhancing brand awareness, creating a message that sticks to consumer\'s memory has been a crucial thing for decades. To give a walkthrough of this concept MET Institute of PGDM’s Marketing Club organised a workshop on ‘Impact of Jingles in Advertising’.
The workshop was conducted on 30th July 2022 by Mr. Vinay Mandke, a legendary voice behind 7000 Jingles, a renowned Playback Singer and Music Director. Being in the industry for five decades, Mr. Mandke shared glimpses of brand growth in advertising with numerous examples. His illustrious presentation was insightfully focused on building a jingle, composing techniques and using it in advertising for brand growth. He concluded the session with his jingle creation for MET PGDM and a melodious classic song.
The workshop was well attended by 1st year, 2nd year Marketing specialisation students and Institute Staff with a lot of learning with fun.