MET Institute of PGDM’s Marketing Club organized a workshop on 23rd July 2022 on ‘Brand Building and Marketing Communication
The workshop was conducted by Industry veteran, Mr. Mahesh ‘Mash’ Chauhan, Director, Salt Brand Solutions and Former CEO at Rediffusion who addressed the students with prominent case studies of brands he worked and made to grow such as Tata Motors’s Nano, Bajaj Auto’s Caliber and Pulsar, Amaron Batteries etc.
As a takeaway students received numerous insights from the the real life examples from the workshop.