Session on Media Planning and Buying

The Marketing Club of MET Institute of PGDM successfully hosted an insightful guest session on Media Planning and Buying on 21st February 2026, led by Mr. Neilesh Talreja, Founder of UCID.

The session offered a strong foundation in understanding how brands strategically allocate media investments to maximize reach, engagement, and ROI. A key takeaway was the powerful “Three K’s” framework — Kya, Kaise aur Kahan — emphasizing clarity of purpose, execution strategy, and platform selection in building effective media campaigns.

By seamlessly connecting academic learning with real-world industry insights, the session empowered students to decode the strategic thinking behind every advertisement they encounter.