The Marketing Club of MET PGDM, in association with the Institution Innovation Council (IIC), successfully conducted a high-intensity marketing strategy simulation titled “Go-To-Market War Room” on 26th December 2025 at the MET Institute of PGDM. as part of the IIC Calendar activity to strengthen students’ understanding of effective sales and marketing strategies.

Led by Dr. Anand Singh Rajawat, Assistant Professor, MET Institute of PGDM, the simulation transformed the classroom into a live corporate decision-making environment, immersing students in real-world marketing challenges. Through competitive product auctions, pricing and distribution strategy, market planning and positioning, and crisis management scenarios, participants experienced the intensity of strategic marketing firsthand.

This experiential learning initiative strengthened students’ strategic thinking, teamwork, leadership, and data-driven decision-making abilities, while enhancing their practical understanding of core sales and marketing concepts.