Mr. Ashish Shrivastava is a seasoned marketing and communications professional with over 20 years of experience across the IT and education sectors. Holding a postgraduate degree in Business Administration, he brings a wealth of practical expertise to his role as a faculty member at MET PGDM, where he is deeply committed to sharing industry-relevant knowledge with future business leaders.

His professional journey spans integrated marketing communications, including brand management, content strategy, digital marketing (SEO, SEM, SMO, SMM), and programmatic advertising. He has successfully led ATL & BTL campaigns, combining analytical insight with creative strategy to drive market engagement.

Known for his passion for innovation, strategic planning, and market research, Mr. Shrivastava specializes in decoding consumer behavior and forecasting trends—skills he enthusiastically integrates into his teaching methodology. His dual focus on industry practice and academic mentorship makes him a valuable contributor to marketing education.